July, 14th 2025
As if the climate, nature, outdoor activities, and all of the delicious things to eat and drink during the green season in Niseko weren’t enough of a draw – this month, the region comes alive with the sights, sounds, and tastes of matsuri season. From lively music and food stalls to grand fireworks and parades, Niseko’s festivals offer an unforgettable way to experience Hokkaido’s local spirit. Whether you’re an international visitor seeking authentic cultural immersion or a domestic traveler looking for family-friendly fun in the perfect climate and rural hospitality of Hokkaido – here’s your guide to the must-see summer festivals in and around Niseko for 2025.
Why Matsuri Matter
Matsuri are community-centered celebrations rooted in Shinto and Buddhist traditions, often held to pray for a good harvest, honor deities, or mark the changing seasons. For international travelers, attending a matsuri is a window into Japanese communal life—where centuries-old customs meet contemporary festivity. For Japanese families, these events are a cherished chance to reconnect with local roots, enjoy seasonal specialties, and create memories under fleeting summer skies.

Mountain Lights is an immersive, large scale art installation by acclaimed British artist Bruce Munro, with 210,000 shimmering lights that stretch 1.3 km along Hanazono’s slopes. The night skies will be even more spectacular this summer, with fireworks displays every Saturday night through October 11. Don’t miss the Ainu themed Fire Goddess performances on select dates throughout the summer season, with fireworks and creative performance art incorporating fire dancing and traditional Ainu music!
When: Now – October 11, 2025
Where: Mountain Lights Venue, Niseko Hanazono Resort
Highlights:
Snap and post your photos for a chance to win spectacular prizes, including a stay at the Park Hyatt Hanazono.

Nestled at the base of Niseko Tokyu Grand Hirafu is a vibrant summer celebration that blends local culture, outdoor fun, and the laid‑back charm of summer in Niseko. Spend your day exploring artisan food trucks, admiring skateboard antics, and winding down with evening events such as live music, an outdoor cinema and more as the sun goes down.
When: July 18 – August 31, 2025
Where: NISEKO HIRAFU GREEN PARK (Hirafu Dot Base)
Highlights:

This two-day festival kicks off Niseko’s summer season with a vibrant, family-friendly atmosphere. It’s perfect for sampling Hokkaido specialties and enjoying the laid back fun in the sun vibe of the green season.
When: July 19–20, 2025
Where: Niseko Village (Niseko-yo)
Highlights:

The Niseko area’s largest summer festival honoring the region’s beloved potato, with vibrant parades, fireworks, and local food. Join locals and visitors alike for two days of festive dancing, cultural performances, and unforgettable small-town charm.
When: August 2–3, 2025
Where: Ekimae Dori, Kutchan Town (JR Station front)
Highlights:

Cool down at the Niseko Village Beer Garden. Delight in refreshing drinks, light snacks and live music. Perfect after a round of golf or a day exploring the village.
When: August 12–16, 2025
Where: Niseko Village (Niseko-yo)
Highlights:

As the grand finale to Niseko’s summer celebrations, the Hirafu Festival offers live music, plenty of local food stalls, and tons of fun for visitors of all ages.
When: August 22–23, 2025
Where: Sun Sportsland, Hirafu
Highlights:
Niseko summers offer a respite from the hot and humid climate that the other islands in Japan are known for. Enjoy perfect weather, a plethora of outdoor activities, and Niseko’s renowned accommodation options and hospitality – all at a fraction of the cost of winter.
To plan your summer getaway and experience Niseko’s summer charm, please visit our website HERE
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